ITEER is launched by Muskan Kaur , a textile graduate from pearl academy Delhi and fashion graduate from FAD international Mumbai.
Her strong belief in organic and natural fibers along with handloom textiles in conventional cotton and silk makes her outstand everyone by making her Indian roots strong which was witnessed at Couture Runway Week, season 3.
Her desire to play with patterns and use them in different forms gives her an eye for identifying right texture, color and product development.
Iteer was launched with a motive to downsize the unethical practices in the fashion supply chain and amount of waste generated.
ITEER stands for everything that fashion doesn’t, as it believes in craftsmanship with sustainability.
Iteer as a brand makes high fashion products that are completely handmade and dyed naturally using colors extracted from barks, petals and leaves.