Dosa Masala Burger
Mcdonald launched its Dosa Masala Burger to cherish the taste buds of North & East India who crave for the most popular south Indian dish – masala dosa.
The aroma of Indian food is being acknowledged around the globe now. On a vacation in the western countries you might find a restaurant having Indian dishes on their menu. The buzz around Indian cuisine is such that more and more people are trying to get the taste of Indian palate. Inspired by the same recently. fast food chain McDonald's has introduced 'Dosa Masala' burger to its menu across restaurants in north and east of India.
The Dosa Masala Burger, which will be sold at outlets across North & East India, is priced at Rs. 59!
(plus, applicable taxes)
The Dosa Masala Burger is made using a spicy grilled vegetable patty (flavored with a mix of Indian spices). Topped with deliciously tangy rasam sauce to treat your taste buds with its authentic Indian flavours. Whole-wheat Bun topped with black and white sesame seeds packs the deliciously tangy patty and gives a perfect finishing touch.
McDonald’s introduced this “Dosa Masala Burger” as part of their new all-day breakfast menu. They are offering a variety of breakfast options under its new all-day breakfast menu, this includes Veg McMuffin, Egg & Cheese McMuffin, Sausage McMuffins, Hot cakes, Hash brown along with coffee and other cold and hot beverages. As a limited time offer, McDonald's is offering the choice of a complimentary beverage with Veg McMuffin or Egg & Cheese McMuffin*.
Additionally, for all dine-in customers, McDonald’s is offering unlimited coffee refills during their breakfast hours.
"We are excited to bring Dosa Masala burger to our customers in north and east of India. We have a proud legacy of bringing authentic local flavors to our customers. McAloo Tikki is one such menu item that is very popular among our consumers here. With Dosa Masala, we are providing more options in the vegetarian menu, staying close to the Indian taste palate. At McDonald's, we remain committed to develop products as per the tastes and preferences of our customers," says,
Ajita Saxena, Director - Marketing, McDonald's, North and East India.
Reinventing with interesting mix of flavours and inching more towards healthier options on the menu with their whole wheat buns and grilled burgers instead of fried, McDonald’s is trying to lure more Indians to ditch their traditional breakfast options for its new menu that caters to the Indian palate. Even the recently launched breakfast menu in north and east of India has received a positive feedback from the customers. It would be interesting to watch how it spreads out with the customer.