STORE @ 44


At the age of 44 a lady was born again to spread the magic, to spread the love and to spread the much needed hugs who believe she doesn’t need colors to define her life, as she is a spectrum of light passing the legacy to her daughter.

With an immense pleasure I introduce mother daughter duo SAPNA & ANANYA who ruled the CRW with their extravagantly beautiful collection of white & black breaking the old superstitious myth in Indian society.


Their collection celebrated the story of black & white to feel the old school romance with a pinch of contemporary spices.




They have always worked towards brightening the dark side and embracing the extremes breaking the taboo of not wearing whites & blacks in Indian weddings. The collection presented was enticed with beautiful bold cuts and silhouettes balancing the act of yin and yang- the  concept of dualism describing how seemingly opposite or contrary forces may actually be complementary, interconnected, and interdependent in the natural world, and how they may give rise to each other as they interrelate to one another.


Showstopper Devika wearing collection by Store@44




When asked the designer about her inspiration and future goals, she added that

“The shades of black and whites hold an immense beautiful mystery within which needs to be explored and presented depicting the various emotions a person holds.”

Store@44's LookBook



Soon they will be coming up with men’s collection spreading their design line to cater requirements of men.


Collection by Store@44